Psychology of Consumption
Mass Media....
Advertising....
Buying on Credit....
Growth of the Middle Class
RESOURCES:
Prosperity and Thrift (website)
Credit and Debt (from Economics book see below)
Activity - Boom & Bust of the US Economy (see below)
Social & Economic Consequences of Buying on the Installment Plan (see below for PDF version)
"Testimonial" of using credit
Activity - Prosperity & Thrift with the Readings on Consumer Economy
Activity - Consumption and Consumerism (see below)
Luster Fading From Last Gilded Age (link to Article)
- Radios
- Catalogs
- Newspapers
- Motion Pictures
Advertising....
- techniques used by salesmen were slick
- supported industries of mass production - new appliances and consumer goods
- all available at lower costs due to advances in production techniques
- an era of Modernism was forming
- Merchandising & Advertising
Buying on Credit....
- Installment Plans - automobile industry was one of the first to capitalize on the potential consumer credit
- Department Stores took advantage of shoppers using credit
Growth of the Middle Class
- credit helps for the Middle Class to "grow" during this time
- new managerial jobs were created in businesses
- welfare capitalism
RESOURCES:
Prosperity and Thrift (website)
Credit and Debt (from Economics book see below)
Activity - Boom & Bust of the US Economy (see below)
Social & Economic Consequences of Buying on the Installment Plan (see below for PDF version)
"Testimonial" of using credit
Activity - Prosperity & Thrift with the Readings on Consumer Economy
Activity - Consumption and Consumerism (see below)
Luster Fading From Last Gilded Age (link to Article)
credit_and_debt.pdf | |
File Size: | 253 kb |
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buying_on_credit_activity.pdf | |
File Size: | 335 kb |
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social_and_economic_consequences_of_buying_on_the_installment_plan_1927.pdf | |
File Size: | 72 kb |
File Type: |
consumption_and_consumerism_activity.pdf | |
File Size: | 317 kb |
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